The Fitzroy

514 West 24th Street, New York, NY


A hand-crafted jazz age terra cotta gem

Property Type:


Construction Type:

New Construction

Year Built:


Square Footage:

+/- 75,097 GSF

Exterior Material:

Terra cotta masonry


Active Sales:

With its iridescent terra cotta façade, Roman and Williams’ Fitzroy is a hand-crafted jazz-age throwback to a time when luxury knew how to swing.

Justin Davidson, New York Magazine

Featuring an intricate green terra-cotta facade and large copper-framed windows, the 10-story boutique Fitzroy features 14 half and full floor homes designed inside and out by Roman and Williams. The building is well-detailed, and emulates a serious weightiness and commitment to bring character and craft to new development.

Terra cotta

A masonry facade composed of 5,600 terra cotta blocks with 500 unique shapes

The Fitzroy's palette and materials are about elevating and articulating that sense of contrast, the nourishing, ripe green of the park and river versus the grit of the city.

Roman and Williams

In a neighborhood known for its futurist expressions of form along the High Line, the Fitzroy embodies a return to the art and craft of building. The process of creating individual terracotta blocks for The Fitzroy facade involved a laborious human-touch process: molding, scraping, carving, glazing, and baking.

Watch Building Know-How: Terra cotta


Custom fixtures by Roman and Williams

We are interested in spaces and objects that people can truly use and things that genuinely last. We are devoted to rebelling against disposability and the common stereotypes of what it means to be ‘modern’ today.

Roman and Williams

Kitchen sketch by Stephen Alesch

Finished kitchen

Bathroom sketch by Stephen Alesch

Finished shower

Kitchen Video Alt

Bathroom Video Alt


Copper expressed on the exterior takes center stage in the kitchen with copper backsplashes and fixtures

Each home in the building offers soaring ceilings, handcrafted kitchens, chevron hardwood oak floors, radiant heating throughout, oversized wood casement, and amenities such as a fitness center, wine cellar, and 24-hour attended lobby.

Tour Residence 6E at The Fitzroy

Floor plan hand sketched by Stephen Alesch

Dining and Kitchen featuring chevron floors and copper backsplashes and fixtures

Bathrooms feature Waterworks R.W. Atlas copper fixtures and custom glass rod sconces and mirror by Roman and Williams

William Holland Cuprosa Bateau copper soaking tub

Amenities and Services

  • 24-hour attended lobby
  • Dynamic movement studio, cardio studio, and yoga room
  • Sauna
  • Wine cellar with secure wine locker for each home
  • Climate-controlled, fully-customizable storage room
  • Landscaped rooftop lounge with summer kitchen
  • Children’s art studio
  • Auxiliary laundry room
  • Bicycle storage